The same buyer comes in through two portals and the web.
That is three records and one person.

To both, and not in the same way. A buyer is asked about area, budget and timeframe. An owner who asks for a valuation is asked for the address, square metres, floor and whether it is rented, and the valuation visit is booked with the agent who covers that area. They are two different conversations because they are two different businesses, and mixing them is what makes an owner receive a message written for someone who is coming to buy.

It cross-checks phone and email against the records you already have in your CRM and, if they match, merges instead of opening another one. When the match is doubtful —the same mobile with a different name, or two different emails for the same person— it does not decide on its own: it flags it for someone to confirm. We would rather you were left with a flagged doubt than have it merge two clients who were not the same.

No. XERA works on the one you already use: it consults the records, writes what you let it write and keeps a log of every action. If your system has an API, we connect it. Your property portfolio stays where it is and the team keeps working the same way.

You decide in which tasks it acts on its own and in which it shows you the draft before sending anything. The usual way to start is to leave it free to answer questions about opening hours, availability and property details that are already published, and to have everything touching price, conditions, an offer or a signature go through the agent. And every message it sends is logged with its time.

Permissions are the minimum needed for each task and every action is logged and can be reviewed. Our server is in Finland (Hetzner). Providers and international transfers are detailed in our privacy policy (Spanish only).

XERA Starter costs €208/month excl. VAT, with a setup fee of €1,200 excl. VAT (€1,000 excl. VAT if you pay the annual fee in advance), which includes the implementation. All prices on this page are excl. VAT. On top of that comes the Claude (Anthropic) subscription that you take out yourself, in your own name and with no margin on our side —we say it together because it is a third of the cost; it is Anthropic's price and it may change—. If you want the WhatsApp channel, it is added with Xera Chat. All the plans are on the pricing page. Initial commitment of three months, with no minimum term beyond that.

No, and it is worth saying before you try it: XERA does not publish, does not change prices and does not edit listings on any portal. It works with the emails and forms that COME IN from them —it reads them, qualifies them and puts them in your CRM without duplicating— but you keep doing the publishing wherever you do it today. Promising otherwise would be selling you an integration that is not built anywhere.

What you tell it to reply. If the record in your CRM is marked as reserved or sold, it says so and offers alternatives in the same area and range; if the record is not up to date, XERA does not guess and replies with what is published. It is the case where it shows most that this works on your data: the quality of the reply is the quality of your record, which is why we are not going to tell you that it solves an expired ad.

Yes, if the distribution is somewhere that can be consulted: the property's area on the record, or a list of which agent covers which. XERA books against that agent's diary and not a shared one. What it does not do is invent the criterion: if two agents share an area and you settle the tie from memory, it has to be written down once so that it can follow it.

Both, with different conversations. In rentals what decides is solvency and availability: payslip, contract, guarantees, move-in date. In sales it is budget, financing and timeframe. A rental closes in days and a sale in months, so the follow-up cannot be the same — and an agency that does both needs them not to get mixed up.

XERA does not decide who you share with and does not change your agreements. What it does is make the prospect arrive with their details taken and the viewing booked, which is what any shared pool asks of you. If your MLS has rules about what can be said about someone else's property, they are configured like any other limit: it is told what it can answer and what has to go to the agent.

That is where it stops. Financing, ITP (property transfer tax), municipal capital gains tax (plusvalía) or notary fees depend on the specific case and on each region, and an approximate answer in a sale is not a detail. XERA collects the question, says that an agent will see it and sends an alert. We would rather a question was left unanswered than answered too much.

The setup fee includes the implementation and the work is done on what you already have, so there is no portfolio migration or change of tool. The real timeframe depends on two concrete things, and they are checked before signing: whether your CRM has an API, and how many of your records are up to date. We do not give a number of weeks without having seen that, because it would be making it up.