Last updated: September 2026
What are cookies?
Cookies are small files that are stored in your browser when you visit a website. They are used so that the site works, to remember your preferences or to measure how it is used.
Controller
Proxera AI Solutions Group S.L. (CIF B26764969), Carrer Camèlies 2, 8è D, 08110 Montcada i Reixac (Barcelona). Contact: info@proxera.es.
Cookies we use on proxera.es
1. Technical (always active)
Essential for the website and the chat assistant to work. They do not require consent.
| Cookie / storage | Purpose | Duration |
|---|---|---|
| px_consent (localStorage) | Remember your cookie choice | Until you delete it |
| Chat session identifier | Keep the conversation with the assistant | Session |
2. Analytics (require your consent)
They help us understand which pages work and where visits come from. They are only activated if you accept them.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguish users | 400 days |
| _ga_* | Google Analytics 4 | Keep the session state | 400 days |
The IP address is processed in anonymised form. More information: Google's privacy policy.
3. Marketing and B2B identification (require your consent)
They make it possible to measure advertising campaigns, identify the company from which you visit us and analyse how the website is browsed. They are only activated if you accept them. It is the "Marketing and B2B identification" box of the cookie notice.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Measurement of advertising conversions | 90 days |
| _clck | Microsoft Clarity | Identify the visitor between sessions | 365 days |
| _clsk | Microsoft Clarity | Group the pages viewed in the same session | 1 day |
| apolloAnonId (localStorage) | Apollo.io | Anonymous visitor identifier for B2B identification | Until you delete it |
| __cf_bm | Apollo.io (Cloudflare) | Distinguish automated traffic in the requests to Apollo | 30 minutes |
| xera_exit_intent_shown | Proxera (own) | Remember that the exit notice of the sector pages has already been shown to you, so as not to repeat it | 30 days |
| exit_intent_shown (localStorage) | Proxera (own) | Remember that the exit notice of the sector pages has already been shown to you, so as not to repeat it | Until you delete it |
| xera_lead_email (localStorage) | Proxera (own) | Remember that you already left us your email in the exit notice, so as not to show it to you again | Until you delete it |
| xera_lead_source (localStorage) | Proxera (own) | Note that your email arrived through the exit notice | Until you delete it |
| xera_exit_intent_blog (localStorage) | Proxera (own) | Remember that the exit notice of the blog and of the sector pages has already been shown to you, so as not to repeat it | Until you delete it |
Microsoft Clarity records the browsing session (mouse movements, clicks and scrolling) to generate heat maps and replays. It can also install Microsoft advertising identifiers from the domain bing.com (MUID, MR, SRM_B). That is why Clarity is in this category and not in analytics: accepting only analytics does not activate it.
More information: Microsoft's privacy statement and Apollo.io's privacy policy.
Cookies we use on renuevatuweb.es
On renuevatuweb.es there are only two things: the one that remembers your choice and the analytics of Google Analytics 4, which is only activated if you accept it in the notice. There are no advertising or B2B identification cookies.
| Cookie / storage | Type | Purpose | Duration |
|---|---|---|---|
| rtw_consent (localStorage) | Technical (always active) | Remember your cookie choice | Until you delete it |
| _ga | Analytics (Google Analytics 4), with your consent | Distinguish users | Up to 2 years (browsers may shorten it) |
| _ga_PDZFHP8F7P | Analytics (Google Analytics 4), with your consent | Keep the session state | Up to 2 years (browsers may shorten it) |
The maximum duration is the one Google sets by default: use of Google Analytics 4 cookies. The IP address is processed in anonymised form. If you reject, nothing from Google is loaded and these cookies are deleted if they already existed. You can change your choice from the "Cookies" link in the footer of renuevatuweb.es.
How to manage your choice
- On your first visit, a notice lets you accept everything, reject or configure by category, with the same ease for any of the options.
- At any time you can change your choice from the "Cookie settings" link in the footer of proxera.es, or "Cookies" on renuevatuweb.es.
- You can also delete or block cookies from your browser's settings: Chrome, Firefox, Safari, Edge.
If you reject the analytics and advertising cookies, the website works perfectly normally; we simply do not measure your visit.
International transfers
Google, Microsoft and Apollo.io may process data outside the European Economic Area. These transfers are covered by the EU-US Data Privacy Framework and by standard contractual clauses approved by the European Commission.
More information
To find out how we process your personal data, see our privacy policy (Spanish only). If you have any questions, write to us at info@proxera.es.