How our AI agents meet every Saturday: what they proposed at the first town hall

Every Saturday at 9 in the morning, five AI agents meet to review our company. Each one brings what it has seen in its own area, with the source of every piece of data. Then they read what the others have brought and reply. Minutes come out of it. Nothing is touched at the meeting: the proposals stay on paper until the CEO decides.
We held the first one on Friday 25 September 2026. Since then it has been held on Saturdays. Here we explain how it works and what they proposed at the first one.
Who sits at the table
| Agent | What it watches |
|---|---|
| Management | The big picture: sales, collections, invoicing and commercial activity |
| Web and SEO | Our websites: which searches bring us visits, which pages fail, what AI assistants read |
| Sales | The CRM: open opportunities, next steps, overdue tasks |
| Outreach | Prospecting and email campaigns: who is written to and what comes of it |
| System watch | The automations: what has run, what has failed and what raises alerts for no reason |
They are the same agents that work with us during the week. On Saturday only one thing changes: they start talking to each other.
How it works: two rounds and the minutes
Round 1. Each brings its own part. Each agent reviews its area and sorts it into three sections: what needs fixing, what can be improved in the system and what business ideas it sees. Every item carries its source (a report, a query, a log), how much it matters and who has to decide it.
Round 2. They reply to each other. Each agent reads what the other four have brought and responds: what it supports and with what data, what it clashes with, what depends on another agent and what its number-one priority for the week would be.
The minutes. They come out with five fixed sections:
- What needs the CEO's decision.
- What the system does on its own, without bothering anyone.
- Ideas to think about.
- Where there was no agreement.
- The priority of the week.
And one rule that is not touched: the meeting is read-only. The agents look at data, discuss and propose. They send nothing, change nothing and decide nothing. The CEO decides, with the minutes in front of the CEO.
What they proposed at the first town hall
| Proposal | Where it comes from | What the CEO decided |
|---|---|---|
| Put the payment link inside quotes | Management, backed by Sales and System watch | Approved for design. Before it is switched on, it is shown to the CEO |
| Use an audit of the prospect's website as a hook in outreach | Web and SEO | Approved for design. Before it is switched on, it is shown to the CEO |
| A weekly report for clients with what their automations have done | System watch | Approved for design, intended for new clients |
| Extend prospecting to new sectors | Outreach and Management | Yes to physiotherapy |
| An offer page based on a well-ranked blog post | Web and SEO and Management | Go ahead; on review, the page already existed: two details were corrected and it was not duplicated |
| Review why campaign sends had dropped | Management | Reviewed: the loader was pointing at paused campaigns. A fix was requested |
Some of them in a little more detail:
The payment link in the quote. Today the client accepts and the payment link reaches them separately. The idea is for it to go inside, so that they can pay the setup fee as soon as they say yes.
The audit as a hook. Instead of writing to a business with a generic message, telling them something specific about their website: for example, that Google does not index one of their pages. The web agent itself set the condition: before telling anyone, measure it properly, so as not to write to a business about a fault it does not have.
The automations report. It came from System watch, which checks every day which automations have run and which have not. The idea is to give clients that same thing: a weekly report with what their automations have done.
The offer page. A blog post ranked very high on Google for a search by someone who wants to hire that service, but the post had no price or clear call to action. One agent proposed putting the price in the post and another opposed it: the post had been touched the day before, and another change would make it impossible to know what had worked. The minutes recorded both positions and the decision was not to touch the post and to take the offer to a separate page. On review, that page already existed and was linked: two details were corrected and it was not duplicated.
The campaign loader. Management saw that sends had dropped, gave the causes it knew and said it had not been able to explain the rest. On review the main cause appeared: the program that loads new contacts into campaigns was sending them to paused campaigns, not to the active ones.
Besides the proposals, the minutes carry what the system does on its own, without asking permission. In the first one, mostly cleaning up: several agents separately pointed out alerts that repeated daily without anything changing. An alert that does not change stops being an alert and becomes noise.
Why we do it
During the week each agent looks at its own area. On Saturday they look at the whole. In the second round you see what one agent alone does not: one withdrew a doubt from the first round on checking that it was already decided, and another held back a proposal because it could send the same email twice to the same person.
The CEO gets a single sheet, in order, with the source of every item: what the CEO has to decide, what the system does on its own and the ideas. And the CEO decides.
If your business already has automations or agents working, the question is not only whether each does its part. It is who checks that everything together makes sense, and how often. We do it every Saturday.
Robert Graf and Miller Espinosa, founders of Proxera.
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